SECTION-B REBRANDING

Section-B is known by the locals to be the best burger in town. It has built a reputation with a strong base of loyals, thereby making the rebranding a difficult project to approach in fear of changing the crowds perception. The rebranding strategy was made with the idea of making Section-B into a lifestyle brand. Tapping into the visual language their target audience was most receptive to, Section-B's packaging was rebranded with a more modern, systematic design approach while leaving the merch to be designed with content for the loyal customers to relate to.

Project Includes:

Rebranding, New Brand Strategy, Ideation, Comprehensive Packaging, Menu Redesign, Merch Design, Hoarding Design, Stakeholder Management