DOTS SPECIAL PACKAGES
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SEASONAL CAMPAIGNS
Dots started activations for every season to help promote their new doughnut launches. To boost the sales and market their new doughnuts, a plan to introduce new packaging was introduced alongside the activation. For example, during the launch of Dots Riyadh, we released a bold red package to take over Dots Boulevard. Whereas during Ramadan, we reinvented the Dots Bitties Bucket into a Dots Fanous: An interactive Ramadan lantern that can be opened up to serve the Dots Bitties. These new packaging would continuously create intrigue and spark the interest of new and returning customers.
Project Includes:
Art Direction, Merch Design, Packaging, Seasonal Brand Activations, Store Design Dress-up, Stakeholder Management