Material property, Font, Rectangle

DOTS SOFTIES

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Balloon, Font
Balloon, Font
Black, Rectangle
Black, Rectangle

A SUMMER SEASONAL CAMPAIGN

Dots launched soft serve ice cream for the first time as a summer campaign and we had to make a statement.  Hammering in on the melting direction, we redesigned the logos, played with lingo that would suit the theme and created a melting in-store dress-up. Packaging with a new theme and colour palette was introduced to Dots to help the ice cream really make its mark.

Project Includes:

Art Direction, Merch Design, Packaging, Store Design Dress-up, Social Media Design, Stakeholder Management

Rectangle, Font
Walking shoe, Leg, Purple, Gesture, Pink, Font, Finger, Violet, Magenta, Red
Fashion design, Purple, Sleeve, Textile, Standing, Pink, Fun, Magenta
Font, Gesture
Food, Cone, Table, Ingredient
Smile, Flowerpot, Happy